A co-created backpack

We asked more than 3300 parents from the Mustela community within 4 different countries to work with us and choose their favorite gifts’ patterns. We figured you would be the best partners to show us what parents really like!
different pictures of the various bags

Features thought
for your needs

In order to be the most practical parents’ bag possible, we created a backpack for active parents that includes multiple pockets facilitating organization, stoller clips to preserve your back, and a convenient size to take it everywhere, everyday.
Little stroke

Always room for improvement

Share your thoughts with us!
We will take every insight we can to improve this bag in the future.
drawing of an envelopeDrawing of an arrow